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Everything You Need to Know About Brand Management

Hubspot

If your business sells a physical product, your packaging is a critical part of your branding. Northeastern Region. Midwestern Region. Southern Region. Matchstic is a Georgia-based brand identity agency. The company offers services that help you define, promote, and evolve your brand. Western Region.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Offers a competitive advantage The effective use of competition based pricing is a great way to one-up your rivals. These are its unique selling points and should be considered in your pricing strategy. If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Now is the time to reveal the ace up your sleeve — sales SPIFFs. For example, you might tell your sales team they can earn a bonus on top of their salary and commission, for selling [X] products above quota by the end of the month or for booking [X] demos in a quarter that lead to a sale. Your reps just need a push to stay motivated.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. This provision is particularly critical for companies that sell SaaS products.