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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Paras Shah (PS): I worked at a number of companies before, but began at Georgia-Pacific in 2016.

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. Get MarTech! In your inbox.

Retail 103
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Can’t wait to meet you, Atlanta! New Gong Atlanta hiring hub offers REAL change, NOW.

Gong.io

The news is real: Gong is hiring in Atlanta, Georgia! We’ve also redesigned our onboarding program to promote inclusion. We promote the cultural diversity and professional development of our group. We work to advance the understanding and promote the inclusion of employees who identify as “Latinx.” Why Gong?

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. The game was promoted using DOOH in Times Square and other locations around the city. Some brands are also empowered with their own first-party data. Image: DPAA Global.

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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

For example, let’s say Georgia has gone to the same hair salon for five years. She's never disliked her services there, but when her friend mentions an amazing new salon that has opened down the street, Georgia is curious to try it. This type of purchase can actually be the catalyst for an altered buying pattern. HubSpot CRM.

Customers 101
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21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

Hubspot

39% of consumers looked to emails from retailers for information on deals and promotions, and 38% used online search to find deals. The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: PYMNTS ). Source: Adobe ).

Retail 101
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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

” Even large companies like Pepsi can make serious blunders — such as the Kendall Jenner campaign that was meant to promote a message of inclusion but created a completely different response. Marketing leaders must act like doctors, remembering their first rule is to “do no harm.” Get MarTech! It’s hard to know. .