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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Get MarTech! In your inbox.

Retail 117
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Campaign 124
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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

” Even large companies like Pepsi can make serious blunders — such as the Kendall Jenner campaign that was meant to promote a message of inclusion but created a completely different response. However, political campaigns can make it seem like the country is divided into opposites. Get MarTech! Processing.Please wait.

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21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

Hubspot

39% of consumers looked to emails from retailers for information on deals and promotions, and 38% used online search to find deals. The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: PYMNTS ). Source: Adobe ).

Retail 101
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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

The best ones engage their visitors with fun photos, videos, and campaigns. They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. Marquette doesn't just cross promote on the classic social networks like Twitter and Instagram (which they do, a lot).

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