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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Get MarTech! In your inbox.

Retail 108
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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable.

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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

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Performance Max import and 6 other new Microsoft product updates

Search Engine Land

In addition to the release of Multimedia Ads , Smart Campaigns , and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Advertisers have more filters for ID and Category to be in parity with search campaigns. Let’s take a look. Requirements.

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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

” Even large companies like Pepsi can make serious blunders — such as the Kendall Jenner campaign that was meant to promote a message of inclusion but created a completely different response. However, political campaigns can make it seem like the country is divided into opposites. Processing.Please wait. Be careful of outliers.

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21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

Hubspot

The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. Source: Adobe ). Source: Much Needed ). Source: NerdWallet ). Source: PYMNTS ).

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