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21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

Hubspot

39% of consumers looked to emails from retailers for information on deals and promotions, and 38% used online search to find deals. The five top states planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%. (Source: PYMNTS ). Source: Adobe ).

Retail 101
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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

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Everything You Need to Know About Brand Management

Hubspot

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. The company creates digital marketing assets using your brand guidelines and helps you implement them in campaigns. Matchstic is a Georgia-based brand identity agency.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Their most recent campaign humbly enlightens their consumers on just how many craft beers they actually do make per year. Their campaign to “cheat clean,” to eat healthy, but still get the satisfaction of eating delicious foods, embodies what Quest Nutrition is all about. The solution? 11) Home Depot.

Gaming 75
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

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