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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. Decide What You Want to Promote. I want to promote my account!

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More DEI Momentum At Gong… Our Atlanta Hiring Hub Was Just The Beginning

Gong.io

In fact, if anything, this year’s challenges and heartbreaks have stoked our determination and fired up our enthusiasm. I’ve shared a bit previously about our efforts to increase diversity on our team, which included launching a new hiring hub in Atlanta. There is so much meaning and purpose in making positive change right now.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

They cross-promote with other social networks. Check out the following 13 examples to inspire the design and strategy you employ for your own Page. Check out the following 13 examples to inspire the design and strategy you employ for your own Page. UC Berkeley has cross-promotion across all their social media accounts down pat.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Getting Lost in Translation.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Everything You Need to Know About Brand Management

Hubspot

As your business scales, grows, changes, and succeeds, your brand must follow suit. It is using your branding and brand assets to communicate value and build loyal relationships with your followers, fans, and customers. We’ll discuss the tangibles in the following section. This is what we call brand management. Brand Loyalty.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

Followed by the iPhone and the iPad, Apple was turning heads and getting noticed. He called on his mother and together they began experimenting with different ingredients until they came up with a recipe concocted of “nutritious, wholesome ingredients to sustain energy.”. Goodbye Walkmans, hello iPod. 9) Snapchat.

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