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Everything You Need to Know About Brand Management

Hubspot

Brand equity is important because a valuable brand can support higher prices and increase your merit among investors, shareholders, and potential buyers. If your business sells a physical product, your packaging is a critical part of your branding. Northeastern Region. Midwestern Region. Southern Region.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

They are not what you should end up with, but they’re often where optimization begins. The higher the value of what you’re selling, the higher the inherent friction; therefore, the more questions you’ll need to answer throughout your site. That argument rarely holds up. That’s an important distinction.

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10 Best Practices for Better B2B Website Experience

ConversionXL

They are not what you should end up with, but it’s where you start (the optimization). Remember the higher the value of what you are selling, the higher the inherent friction, therefore the more questions you will need to answer throughout your site. Best practices are starting points: if you have no data, start with these.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. To calculate the length of a sales cycle, add up the total number of days that it took to close each sale in the time period you’re considering. That’s why measuring sales velocity is critical.