Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 77

Non-Profits Profit margin Price Electricity 77

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. The result? The simple logic was visibility.

Finance 120

Finance Trust Market share Strategize 120

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. And their mix of software, payments and hardware revenue drives up the total deal size — but puts a lot of pressure on margins. Driving up ARPU at scale key to growth with SMBs. Lightspeed has driven its ARPU up from $348 per location from $290 last year.

Retail 95

Retail Growth Up-sell Price 95

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. That’s just not what we do.”

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 83

Trust Objectives and Key Results Engineering Negotiate 83

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. Here’s an example from App Manager 5.0, Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Sales Hacker

DECEMBER 29, 2022

Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. What is solution selling?

Sell 114

Sell Commission Up-sell Prospecting 114

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SaaStr

APRIL 5, 2021

But more often, SaaS categories with significant complexity in workflows and features end up in natural oligopolies. And then … once the total space hits $100m or so in ARR, plus or minus … new scrappy entrants don’t just pop up, they actually get something going. Limited M&A Opportunities, and Very Low Prices.

Price 95

Price Start-ups Up-sell Closing 95

ConversionXL

JUNE 2, 2020

You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. What they’re often missing in the process is thinking about second-order effects—that they’ll end up with something just like the other stuff out there. Differentiating with price is not sustainable.

A/B testing 162

A/B testing X-functional Price Gaming 162

PandaDoc

MAY 13, 2024

Their approaches A key difference between sales and marketing is the approach each one takes. Marketing efforts broadly increase awareness and improve the company’s reputation. Teams typically work with the four Ps: product, price, place, and promotion. They identify quality leads, optimize pitches, and use marketing materials.

Contract 52

Contract Legal A/B testing Teamwork 52

PandaDoc

SEPTEMBER 19, 2023

This is known as vertical marketing. The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. Try PandaDoc What is vertical marketing?

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 99

Market share Price Up-sell Sell 99

Search Engine Land

NOVEMBER 17, 2022

Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: . In 2009, mobile made up less than 1% and desktop made up 99%. In 2022, mobile makes up 49% and desktop makes up 46% (total visitor growth increased by 504%).

CTR 107

CTR Campaign Engineering Contract 107

Hubspot

APRIL 14, 2021

The analysis phase involves taking an outward look at how your company measures up to your competitors and your industry. During this stage, many businesses will conduct market research and competitor analyses. A marketing mix is composed of four Ps: product, price, place, and promotion.

Strategize 101

Strategize Price CRM Promote 101

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Make sure the price matches the effort, especially if you've experienced an increase in clientele. If not, it might be time to adjust them.

Referrals 100

Referrals Cross-sell Price Clients 100

Eliminate Your Competition

JULY 14, 2022

In most industries, a single company controls the market. Compared with their competitors, they have a much larger market share, top-of-the-line products, a more significant marketing budget and reach, and more company cachet. For these reasons, it’s usually best to avoid competing on price.

Retail 52

Retail Price Networking Represent 52

SaaStr

JANUARY 3, 2021

Very high market share alrea dy. But it knows how to lean into a dominant market share. He has the DNA to make sure they don’t screw Slack up. Salesforce will drive up the deal size. Watch it over time drive up Slack ACVs, most likely. Yes, Slack competes with Microsoft.

Market share 59

Market share Growth Price Up-sell 59

SaaStr

DECEMBER 29, 2022

Venture Capital has dried up. And sell hard there. Raising prices may or may not work for you. At least take market share. Stop doing it all yourself. And just go finally hire her. #2. Make Absolutely Sure Your Burn Rate is Under Control. This is so much more important in 2023. VCs are tapped out on bridge rounds.

E-commerce 92

E-commerce Healthcare Launch Promote 92

Lead Fuze

JULY 24, 2023

Conclusion Unraveling the Concept of Total Addressable Market (TAM) In business, understanding your total addressable market (TAM) is key to unlocking potential revenue opportunities. The concept of TAM represents all selling opportunities within a specific market or industry for an organization’s product or service.

Strategize 52

Strategize Strategic planning Niche Growth 52

Highspot

FEBRUARY 25, 2024

From managing evolving sales technology to responding to the changing pricing strategies and expectations of business leaders and customers, there is an endless demand for attention and action. Shifting Customer Expectations Digitized selling has changed customer-business interactions.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

SaaStr

OCTOBER 19, 2022

Creating something to sell comes first—bringing people on board to market and sell that product comes later. Fill the gap that customer churn creates with a second pricing structure or product that your loyal customers will fill. How you accomplish this is up to you. Many founders focus solely on market share.

Follow-up 110

Follow-up Up-sell Product Price 110

Veloxy

MAY 24, 2023

Let’s delve into the core elements that make up this dynamic metric and explore the formula for calculating sales velocity. By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. Learn more about sales enablement.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

SaaStr

JUNE 2, 2021

Announcer: Up today, the secrets to doing freemium and sales-driven sales at the same time with Mixmax CEO, Olof Mathé. It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. And you’re always up against an incumbent or competitor that has more market share.

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Enterprise software companies rarely resell agreements because they are focused on selling their software.

GTM 74

GTM Negotiate Profit margin Contract 74

SaaStr

MAY 19, 2019

” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! But yes, the core market is mature — but at $640m+ ARR. Sales & marketing costs are going up. But, they were also able to raise prices. And a few extras: 6.

Non-Profits 87

Non-Profits Cross-sell Price Up-sell 87

Gong.io

FEBRUARY 9, 2019

If they do, I’m willing to bet that your respect for them jumps up a notch. SECOND, you control the conversation when you state your name and your company’s name up front. If you use LinkedIn to look up account information, do the same thing for the person you’re contacting. It’s your time to sell the meeting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

ClickFunnels

JUNE 24, 2021

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. You see, if you try to appeal to everyone, you will end up appealing to no one. And it pays to be organized!

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

The 5% Institute

JUNE 5, 2023

As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. This advantage can manifest in various forms, such as superior product quality, lower prices, exceptional customer service , or innovative solutions.

Strategize 52

Strategize Technology Technology Price 52

Search Engine Land

SEPTEMBER 11, 2023

Variability in sales value Before delving into the more technical requirements of value-based bidding, it might be useful to weigh up the size of the opportunity. Consider an ecommerce store selling products worth $20, $50 and $100. Even if your prices are uniform, the profit margins may differ.

Profit margin 140

Profit margin Objectives and Key Results Campaign Conversion 140

Search Engine Land

MARCH 14, 2023

How to set up a “social-style” Performance Max campaign. Once you’ve achieved a high impression and market share of that business, how do you continue to make money? Let’s say you sell pickleball rackets. Get the daily newsletter search marketers rely on. Additional learning resources.

Campaign 95

Campaign Networking Conversion Up-sell 95

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. This also includes understanding the segments you will sell to, and aligning your whole company on these things.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. You need to build or buy these features to keep up. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96

Lead Fuze

JANUARY 1, 2022

It includes a variety of perspectives from buy-side and sell-side employees as well as personal experience, in order to provide an array of ideas. Who currently have job openings for marketing help. Understanding OEM software Pricing Models. In order to understand what OEM software is, we need to define it.

Negotiate 52

Negotiate Profit margin Contract GTM 52