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If your prospect hangs up, what will they miss if you followed the plan to call him next week or month? I had a follow up scheduled two weeks from tomorrow, but I can’t wait any longer to tell you about our new product.” I know you told me to follow up in Q4, and we’re a few weeks out from that. And sinker.
The total addressable market is the market that you want to sell to. Swim out into that sea of ideas and see if you can’t see that sales pipeline curling up over the horizon there. No, I think the Masters Golf Tournament down in Augusta, Georgia, is one of my favorite sporting events of the year.
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