Sales Hacker

JUNE 14, 2021

In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. Create margin growth.

GTM 82

GTM E-commerce B2B Profit margin 82

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. In this case, it may be in the best interest of both parties if they promote this relationship on all promotional materials.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. In this case, it may be in the licensee’s best interest to promote the fact that it has brand X is inside its platform and powering a key functionality.

GTM 74

GTM Negotiate Profit margin Contract 74