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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 93
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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. Product-market fit is not static, and both the product and the market need to constantly align. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 96
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 86
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Increase Sales Performance with the Right Sales Enablement Tool

Highspot

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” It should also offer “meaningful, connected insights about content value.”

GTM 52