ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Then we ship it to customers way before it’s ready.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

JANUARY 27, 2023

Multiple studies show companies that operate in survival mode, making deep cuts and reacting defensively, tend to stagger through a downturn, are slow to recover, and never really catch up to those who continued to invest and innovate. That means whatever you’re selling must provide added value vs. flash.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 98

Sell Minimum Viable Product Objectives and Key Results Cross-sell 98