Go To Market Negotiate Relationship building Sales Experience 
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. What would you tell a woman just starting a career in sales?
Sales Hacker
MARCH 2, 2020
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The Pirate’s Guide to Sales uniquely blends years of selling concepts with real-world experience in a framework anyone can learn.
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