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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

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How B2B Sales Teams Will Continue to Thrive in a Digital World

Outreach

In an overwhelming and often over-scheduled world, an approach that focuses on listening and empathy will go far: “Now is the time to master the basics of relationship building. These changes have created a new selling model that positions go-to-market teams for an increase in expertise and collaboration.

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