Go To Market Inside sales Relationship building Teamwork 
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.
Outreach
AUGUST 26, 2020
Anna Baird, our chief revenue officer here at Outreach, emphasized that human connection matters more than ever in the sales process. In an overwhelming and often over-scheduled world, an approach that focuses on listening and empathy will go far: “Now is the time to master the basics of relationship building.
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