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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

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“Do I Need Salesforce?” Find Out With This 3-Step Checklist

Sales Hacker

You can customize almost any customer relationship management (CRM) system to support your organization’s sales funnel. What is an MQL, SQL, SAL, or customer? For full-funnel visibility, make sure your CRM relates activities across sales and marketing. How to know whether you need Salesforce or not.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Content Management System. Customer Relationship Management. Conversion is the process of turning a target consumer into a paying customer; or more generally, the point at which a user performs a specific action favorable to a marketer or a seller. General Manager. Go-to-Market Strategy. Closed Won.

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