Government GTM X-functional 
Sales Hacker
APRIL 4, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The shift to a new operating model: the GTM AI Operating System.
Sales Hacker
MARCH 4, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Like, is there a tipping point, I guess?
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Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. And it’s usually like a very detailed sort of Google doc, here’s the login for X.
Sales Hacker
AUGUST 5, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. AI SDR agents are changing the future of sales.
Heinz Marketing
JUNE 27, 2024
By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers.
Sales Hacker
APRIL 10, 2018
Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Markets have very specific requirements—think of Governments. Distribution of B2B deals as a function of price (a product of discount and list price). 2) Spanning markets.
SaaStr
JUNE 20, 2024
AI is the X-factor for your business, and it can lead to exponential growth. Integration and scaling challenges Governance Limited expertise Cost Complexity We used to talk about how important it was to get the data model correct and leverage the correct LLM. You can’t control data if you don’t know where it’s coming from.
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