How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. They focus on their ideal customer profile. They’re watching those accounts that are trending and consuming their content.
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