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Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. And if yes, to what extent?
Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Proven track record of win-win approaches leveraging technology and teamwork to resolve complex business challenges. Jenny is a revenue leader and GTM strategist. What would you tell a woman just starting a career in sales?
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