Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. So, how do you ensure your product launch bears fruit?

Launch 59

Launch Negotiate Product GTM 59

Highspot

OCTOBER 5, 2021

Sue Bird , gold medalist and basketball legend, will speak to teamwork, advocacy and what makes a champion. Speakers include: Highspot CEO Robert Wahbe will open Spark 2021 by sharing Highspot’s vision and a blueprint for strategic enablement.

Customers 52

Customers Teamwork GTM Strategize 52

Lead Fuze

JANUARY 1, 2022

This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. What joint GTM strategy options will you lead with? Here is an example of how GTM can be used to answer these questions: “Salespeople are motivated by more than just pay.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? Implementing an OEM go-to-market (GTM) strategy.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Proven track record of win-win approaches leveraging technology and teamwork to resolve complex business challenges. Jenny is a revenue leader and GTM strategist. What would you tell a woman just starting a career in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130