Remove Healthcare Remove Negotiate Remove Profit margin
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How to Successfully Cut Costs and Keep Your Team Together in Tough Times

Sales Hacker

It may not be popular, but if you’re honest with your team about the problem, most would rather see their pay drop than lose their paycheck and healthcare altogether. Consider switching up your compensation plan if you have a product with tightening margins or if margins need to be defended.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

They used ABM to get conversations with a healthcare products firm that serves long-term care (LTC), skilled nursing, assisted living, hospice, and VA facilities. Despite having a team-to-team call and seeing a demo, the executive buying team at the healthcare product firm was still hung-up on what to do with the rental business.

GTM
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Tier Sales: How B2B Sales Teams Win Tier 1 Accounts

Lead Fuze

Instead, they used ABM (account based marketing) with a healthcare products firm in order to get conversations started for long-term care facilities. The executive buying team at the healthcare product firm was not sure what to do with their rental business. When the development costs are accounted for, there is still a profit margin.