High impact Objectives and Key Results User Experience X-functional 
ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.
ConversionXL
APRIL 12, 2017
You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Pay them upfront so they don’t try to say X to get the money. 89% competed solely on customer experience in 2016.
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