PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.
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