Remove High impact Remove Strategize Remove Technology Remove X-functional
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.

Retail 123
article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. It’s not about technology, but customer centricity + agility, data drivenness. Connect what you are doing to their strategic challenge. Prioritise impact over speed. Acquisition.

article thumbnail

How to Automate Apps with Workflows & Integrations

ConversionXL

However, it’s difficult to measure the impact of a new tool or technology if you don’t have a clear goal. monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. Furthermore, if you don’t have a plan to integrate a chatbot into your martech stack (e.g. Conclusion.

CRM 143