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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. That makes it only more likely that your product or service will fail to meet their demands. Take the Volkswagen emissions scandal.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

This week’s episode is entitled “ Your most important sales meetings just went virtual. But I’ve got a lot of family in Illinois and Iowa, and clearly, the Midwest gets all seasons. Some of my favorite memories growing up were going out to grandma and grandpa’s house, they lived in Peoria, Illinois.

Pipeline 101
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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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