article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Rachael holds a BA from Indiana University. What is one a-ha moment you’ve had in your sales career?

Sales 130
article thumbnail

How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. Your ability to collaborate, remain flexible, and listen to the other party are key in all of these situations.