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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Narrow the circle of what good looks like and then open the targeting taps on Search and other networks (Video, Display) to drive growth. Why is lead quality so important? Not all leads are created equal.

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How to lead, mentor and motivate your SEO team

Search Engine Land

Maybe some of these bright young minds have the gift of the gab and will advance toward a digital PR or networking specialization. These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience. Some may love to write.