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Navigating the creator economy: Strategies for brands and marketing teams

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

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17 Obscure Persuasion Techniques for Conversion Optimization

ConversionXL

JANUARY 5, 2016

Any incentive you offer can potentially change your visitors’ motivation from intrinsic to extrinsic, meaning their buying and use becomes dependent on the incentive. Create strategic partnerships (webinars, eBooks, sponsorships, etc.) whenever possible. Your product will appear better in a group than on its own.

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Technique Conversion Extrinsic Intrinsic 90
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