Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
Dig deeper: How non-retail advertisers can embrace value-based bidding in Google Ads Exception: Value-based bidding for lead generation advertisers VBB is still not the default implementation in most Google Ads lead gen accounts because it is considered a more advanced approach. What does the paid search community think?
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