Highspot

JANUARY 22, 2024

Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

OCTOBER 7, 2021

What would you tell a woman just starting a career in sales? Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). She excels in founder-led to scalable sales motions. Support other women in sales.

Sales 130

Sales Start-ups Up-sell Cross-sell 130