Remove lets-banish-the-word-pitch-from-our-vocabularies
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Let’s Banish The Word “Pitch” From Our Vocabularies!

Partners in Excellence

The wordPitch” has dominated selling language. We are constantly subjected to pitches through email, social channels and in the media. We seek, overtly, to pitch our offerings and products to prospects and customers. Recently, my good friend, ChatGPT had a discussion about pitches.

Pitch 121
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The Problem With “USPs,” They Aren’t Unique

Partners in Excellence

At a high level, it’s supposed to be a compelling statement about who we are, what makes our solution different. All we have to do is position our USP in our web sites, our marketing materials, and our prospecting pitches, and we immediately capture the customers’ attentions.