Pointclear
MAY 20, 2016
Whereas enablement and demand generation are marketing’s primary tasks for Tier 1 and 2 accounts, the main focus for SMB/channel accounts tends to be driving awareness, followed by demand generation and then enablement. Approximately 35% need to be sourced by sales.
Sales Hacker
MAY 9, 2019
Here are several of the main problems with commissions based on cash payments: The delayed incentive makes it hard to determine how the incentive plan affects performance because it’s hard to establish causality. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission.
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