Martech

FEBRUARY 2, 2023

Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. The former might be in years and the latter in weeks.

Minimum Viable Product 131

Minimum Viable Product Customers Strategic planning Manufacturing 131

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

NOVEMBER 17, 2023

How did the market get this massive and what changes are in store as technology and customer expectations evolve? New trends and priorities New technology You’ve heard it before, but it bears repeating: Generative and predictive AI are changing the ecommerce game. Are the items compatible with a customer’s other technology?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

MARCH 20, 2019

I go into the telecommunications industry, people like carriers and the hardware manufacturers and say, “How do we build up this idea that we have?” You build something quickly, a minimum viable product. Manufacture light trucks or whatever and you’re like, okay that’s a big business decision.

Start-ups 49

Start-ups Product Minimum Viable Product Niche 49