Market share Networking Relationship building Repeat business 
Highspot
DECEMBER 5, 2023
Robust relationship building: Addressing customer needs fosters stronger, lasting relationships. These could range from increasing revenue to expanding market share or improving customer retention. After-sale service: Provide excellent customer service to encourage repeat business and referrals.
Sales Hacker
MARCH 2, 2020
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. Top of Mind.
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