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What is Comparative Advertising? [+ Examples]

Hubspot

These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Kroger is a grocery store chain that took out a full-page comparative advertisement against a local competitor (Publix) in a Tennessee newspaper. Australia Comparative Advertising Law.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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