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5 ways CRMs are leveraging AI to automate marketing today

Martech

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: Integrating marketing with technology: Best of the MarTechBot 2.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Previously, creators could only share videos that were a maximum of 10 minutes.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Market saturation. Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. To do safe and boring marketing, post safe and boring stuff. Differentiation matters much less if you have a big market share.

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PODCAST 144: How to Drive Productivity through Operational Excellence with Mark Levinson

Sales Hacker

Enabling productivity with new technology [20:10]. Bazaarvoice right now is the leader in the industry, working with retailers and brands, and helping them to both build and obtain user-generated content to help them to better put information out there about their products. Who is Mark Levinson and what is Bazaarvoice? [1:40].

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