I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.
ConversionXL
SEPTEMBER 10, 2019
It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I doubt that I’ll even have a growth team at any company I’m managing in the future. In fact, I believe most companies should not have a growth team. I was hired to level-up the marketing team.
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