ConversionXL

MARCH 19, 2020

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Tim Stewart, trsdigital. But nothing gets better if we stand still. Work can be a welcome intellectual distraction.

Growth 121

Growth Non-Profits Price Promote 121

Hubspot

JULY 18, 2012

They’ve survived because they make intuitive sense and because they’re a useful way to organize marketing programs. It may also be that buyers’ interests are especially fluid early in the purchase process, which is where marketers are most involved. But I don’t have any evidence for this either.

Negotiate 58

Negotiate Campaign Technique B2B 58

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. So let’s change it, together.

Sales 130

Sales Start-ups Up-sell Cross-sell 130