Mechanical Engineering Meeting Price Service 
The Lost Book of Sales
DECEMBER 30, 2021
Meetings proliferate and decisions are delayed. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. In fact, he came to think that friction had to be worked with.
Heinz Marketing
JULY 30, 2018
We buy Volvo because they own the attributes of safety in our minds, we buy BMW because they own the attributes of an ultimate driving machine, or I fly Virgin Atlantic because they own the attributes of superior customer service in my mind. You studied mechanical engineering in college.
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