Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 56

Mechanical Engineering Hospitality Healthcare Sales 56

Miller Heiman Group

AUGUST 26, 2018

The four founders of Spyce were mechanical engineering students at MIT when they set out to solve a problem: there were too few options for fast, healthy, inexpensive meals. “Too many cooks in the kitchen” is a well-known idiom, but “zero cooks in the kitchen” is an apt description of Spyce, a new restaurant in Boston.

Mechanical Engineering 49

Mechanical Engineering Hospitality Healthcare Sales 49

The Lost Book of Sales

DECEMBER 30, 2021

Meetings proliferate and decisions are delayed. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. In fact, he came to think that friction had to be worked with.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Heinz Marketing

JULY 30, 2018

We buy Volvo because they own the attributes of safety in our minds, we buy BMW because they own the attributes of an ultimate driving machine, or I fly Virgin Atlantic because they own the attributes of superior customer service in my mind. You studied mechanical engineering in college.

Pipeline 40

Pipeline Mechanical Engineering Cross-sell B2C 40