The Art of Action by Stephen Bungay
The Lost Book of Sales
DECEMBER 30, 2021
Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Each gap in alignment (described by Stephen in a diagram) raises specific issues and requires us to take different steps to close it.
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