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What Do Reductionism And Machine Design Have To Do With Selling And Buying?

Partners in Excellence

We create “functional units” in our businesses, sales, marketing, product management, customer service, and so on. Each unit has goals, objectives, priorities, metrics. We each optimize what we do to achieve our goals, objectives, priorities. So, I”m a lowly sales person, I have my quota.

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The Art of Action by Stephen Bungay

The Lost Book of Sales

Resulting adaptability and self-reliance. We can learn enough about the outside world and our position in it to set some objectives. We know enough about the effects any actions will have to be able to work out what to do to achieve the objectives. We can measure the results until the outcomes we want are achieved.