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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

One of the best (read: fastest) ways to get a new commerce experience up and running? Take a minimum viable product (MVP) ecommerce approach. Focus on the up-front browsing experience — including navigation, landing pages, categories, and recommendations. Track key metrics and optimize for MVP ecommerce success.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? And more ads.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Does clicking the key functionality do anything? So, if you put the time and money into creating the product, will it actually sell or will it fall flat? Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? The result? Does the UI open?

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