Salesforce

APRIL 7, 2022

Include referrers and social media signals in these markets. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Develop your price strategy. Determine the shape and size of your teams.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113