Remove Minimum Viable Product Remove Relationship Management Remove Repeat business
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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Dan Heath, coauthor of SWITCH and MADE TO STICK Key takeaways Start small with a minimum viable product (MVP): Build a basic version of your product to test your idea. Focus on learning, not just revenue: Traditional businesses measure success with sales and profits. Be a Trailblazer 4.