article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Logic is kind of a niche word, although I will use it often in this article. Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Main Page Recommendations.

UX 115
article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. You would probably find 6-7 functionally identical apps for every idea. Impact = Reach x Relevance x Frequency. Each species is uniquely optimised for the niche it is in. Great technique for copywriting – online review mining.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113
article thumbnail

The Ultimate Guide to PPC

Hubspot

In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. For example, if a keyword isn’t performing as well on mobile as on desktop, you can add a negative bid adjustment so that when someone searches your keyword on mobile, you’ll bid X% lower than your normal bid.