MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?
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