How to Build Effective Sales Compensation Plans for Any Customer Facing Role
Sales Hacker
MAY 9, 2019
Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. With new products, where LTV is not yet established, we advise that you spend less than 40% of year-one revenues on the total OTE of your SDR, AE, and CSM. 40,000/150 = $267/SQL. Or rather $250/SQL.
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