article thumbnail

The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134
article thumbnail

Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. For example, after building our model, we found that viewing all images on a product page has enormous predictive power for future purchases. Why create a custom attribution tool? The challenge of attribution.

SQL 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Some functions (e.g. Some functions (e.g. Lead Generation).

B2B 79
article thumbnail

How to Nail Your First 90 Days as a CX Director

ConversionXL

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. Is the product or service personalized in any way?

article thumbnail

How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

This is what our product, SegmentStream, does. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes.

article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? Related products. If I buy Product A, what category of product has a positive correlation with this product? Third-party data.

Gaming 85
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113