Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right
Sales Hacker
APRIL 30, 2018
We often don’t speak the language of business, and we don’t do a good job of strategically aligning our programs to their goals. Hence, One of the most constant functions of sales enablement is to help fine-tune an organization’s sales process so that it aligns perfectly with the journey of its prospects and customers.
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