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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

As prices continue to fall over time, businesses may face major challenges, including shrinking profit margins and a negative impact on their financial health. This trend not only tests a company’s resilience but also demands innovative strategies to maintain profitability in an increasingly competitive landscape.

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